The Data

Independent market research specialists, Pitney Bowes MapInfo, have conducted a ‘Retail Market Analysis’ for Metro Chatswood. (February 2008)

The findings of their comprehensive report highlight the following strong trading opportunities that Metro Chatswood could offer:

• A ‘highly accessible’ prime retail site ‘strategically located’ in the heart of Chatswood, the ‘major commercial, retail and entertainment hub within the Middle North Shore area of Sydney’.
• A strategic position ‘around the Chatswood Railway Station’ currently servicing ‘…around 9 million commuters per year, with this projected to increase to 9.7 million by 2011 and 10.6 million by 2021’.
• A centre that will serve a diverse customer base, comprising office workers; commuters, residents and existing shoppers.

• ‘Chatswood CBD trade area population of around 240,000 persons has a total estimated retail expenditure of $3.2 billion per annum, with estimated annual spending growth of 4.1% up to 2021.

• An expanding affluent trade area population base, having average per capita income levels at $47,894 pa, some 55% higher than the Sydney average.
• A strong local office workforce of circa 18,000 people.
• One of Sydney’s busiest public transport, rail and bus interchanges, with a current estimated 8.9 million annual rail commuters and an additional 5.5 million bus users with numbers likely to increase on opening of the Chatswood-Epping line in late 2008.
• A diverse demographic profile, with 42% of all residents in the primary trade area born overseas, with 23% of the entire population of Asian origin.

A full copy of the ‘Retail Market Analyses’ report is available for review on request.