The Data

Independent market research specialists, Pitney Bowes MapInfo, have conducted a ‘Retail Market Analysis’ for Metro Chatswood. (December 2010)

The findings of their comprehensive report highlight the following strong trading opportunities that Metro Chatswood offers:

• ‘Excellent exposure to pedestrian and commuters from trains and buses travelling throughout the Chatswood Transport Interchange’
• ‘Current usage of Chatswood railway station is estimated at 40,940 commuters each weekday for a typical 24 hour period. RailCorp projects that by 2036, some 69,000 commuters will pass through the turnstiles during a typical 24 hour weekday at Chatswood railway station.’
• ‘Current pedestrian traffic flows at the Interchange could exceed 11 million pedestrians per annum. This figure is based upon the limited survey period assessed, at only 38 hours each week. Chatswood railway station operates daily, with the first train at 4:00am and the last train at 1:00am, representing approximately 147 hours each week.’
• ‘Metro Chatswood is well placed to serve the existing and future convenience retail needs of the resident, commuter and worker populations in the surrounding area given its strategic location surrounding the Chatswood Transport Interchange’
• ‘Metro Chatswood will offer both convenience and traditional retailing, which will compliment the existing retail facilities provided elsewhere in the Chatswood CBA’
• A significantly expanding immediate resident population base, having an affluent socio-economic profile, with annual retail expenditure ‘estimated at $373 million and is projected to reach $663 million by 2021’
• An immediate ‘Chatswood CBA worker population’s retail expenditure is some $285.9m each year, with food spending accounting for the highest proportion of this’
• A centre whereby ‘the Woolworths supermarket at Metro Chatswood will be the only Woolworths provided within the Chatswood CBA’

Click here to view a full copy of the ‘Retail Market Analysis’ report.